837K views
22K likes
One short video that put Swimply in front of millions.
Background
Swimply needed content that could organically introduce their offering — renting backyard pools — in a way that felt native to TikTok, not like an ad.
Strategy
We staged a scenario that felt like a real TikTok: a guest hiding in the bushes after their Swimply rental ended. It tapped into drama, curiosity, and humor subtly promoting Swimply without feeling like an ad.
Results
• 837,000+ views and 22,000+ likes • Huge lift in brand awareness and understanding • A masterclass in staged realism and guerrilla marketing