Viral Video
A short-form video that drove over 10.4M views and 547K likes while positioning Swimply as the Airbnb of backyard pools.
Background
Swimply needed content that could organically introduce their offering — renting backyard pools — in a way that felt native to TikTok, not like an ad.
Background
Swimply needed content that could organically introduce their offering — renting backyard pools — in a way that felt native to TikTok, not like an ad.
Strategy
We scripted and staged a scenario that felt completely real: a guest who overstays their welcome and hides in the bushes after their pool rental ends. The hook? “INSANE guest who rented my pool refused to leave.” This wasn’t a skit — it was engineered to feel like a real TikTok story, tapping into drama, curiosity, and humor while subtly planting the idea of Swimply in the viewer’s mind.
Strategy
We scripted and staged a scenario that felt completely real: a guest who overstays their welcome and hides in the bushes after their pool rental ends. The hook? “INSANE guest who rented my pool refused to leave.” This wasn’t a skit — it was engineered to feel like a real TikTok story, tapping into drama, curiosity, and humor while subtly planting the idea of Swimply in the viewer’s mind.
Results
• 837,000+ views and 22,000+ likes • Huge lift in brand awareness and understanding • A masterclass in staged realism and guerrilla marketing
Results
• 837,000+ views and 22,000+ likes • Huge lift in brand awareness and understanding • A masterclass in staged realism and guerrilla marketing